The Daily Telegraph

January 2016

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Who the bloody hell are they? The Aussie fashion and beauty brands making it big

The brainchild of former magazine editor Zoe Foster, Go To is getting noticed overseas thanks to its quirky product names and effective formulations. While 90 per cent of sales are made in Australia, the products have become somewhat of a secret cult following among UK and US beauty editors and are gaining popularity in New Zealand. “In the last six months sales in the US have grown, followed closely by the UK and EU,” Zoe tells us. Watch this space.