Properly Clean



We now make Properly Clean "for men."

A cleanser that actually, yknow, cleans.

Unlike cleansers that are unnecessarily harsh, foamy or scratchy, or too thick and creamy, leaving behind residue and dissatisfaction, or are too basic for your needs (i.e.: a face slathered in moisturisers, serums, primers, sunscreens, makeup, grime and pollution) Properly Clean, cleans. Properly.

It doesn't take smokos and it never chucks sickies: it's on the g-damn task, day and night. Low levels of non-irritating Willow Bark Extract (an extremely gentle version of salicylic acid), ensures your skin is thoroughly clean but never dry or unbalanced, while the all-natural silky soft mousse leaves your complexion smooth, hydrated and happy.

Water, sodium cocoamphoacetate, glycerin, lauryl glucoside, sodium cocoyl glutamate, sodium lauryl glucose carboxylate, sodium chloride, dehydroacetic acid, benzyl alcohol, citric acid, willow bark extract, natural fragrance (ginger, mandarin and lime).

...And what definitely isn't: petrochemicals, PEGs, mineral oils, parabens, sulfates, silicones, GMOs, synthetic colours or fragrances, animal testing of any kind.


Simply lather 1-2 squirts of mousse all over your (wet) face, and massage in thoroughly. Rinse off. (Repeat if necessary, but this is highly unlikely.) Use daily, preferably at the end of said day when that cute face of yours needs a proper clean. Feel soft, smooth and smug.

It's soft enough for mature skin. Gentle enough for sensitive skin or breakout-y skin. Nourishing enough for dry skin. Balanced enough for oily skin. And boy does it look fantastic in a bikini.

Read more skin care tips from Zoe here

$31 | add to cart Properly Clean is CCF (choose cruelty free) accredited and not tested on animals

Watch how to perfectly apply Properly Clean

Why buy online?

Free Delivery!
On Australian orders over $59

Same Day Despatch!
On orders before 12pm (AEST) weekdays

Track Your Order!
Even International ones!

Because you can't buy Go-To in any shops!
We signed up for the future, and we couldn't be happier.

No need to put on actual clothes!
Online shopping has been proudly pro-pyjamas since 1926.

Real life reviews from real life people!

"It truly does smell divine 😉"
@gillarchijudd on Instagram

"I ordered my Go-To on Thursday morning and it arrived in freezing Dubbo this morning - couldn't have got here faster if you brought it yourselves. Love, love LOVE!! I had run out of Properly Clean and my skin was missing it. Thank you!!! xx"
Jessica via Facebook

"I love this product! Actually I'm loving all the products 😍"
@lanzvb on Instagram

"My skin has been suffering from the winter air and my regular moisturiser wasn't cutting it anymore. After covering everything Go-To on Instagram, I finally bought Properly Clean & Face Hero and have been using them for the last week. As someone who has combination skin & large pores, I am so thrilled with these products. I look forward to washing my face each day. The Face Hero balances out my skin so it's not too dry or too oily and my pores even appear to have reduced in size - maybe because they're finally getting a proper clean! Thank you!! I'll be back for the Exfoliating Swipeys and Very Useful Face Cream."

"I am just emailing to say that I am CRAZY IN LOVE with your products! I have oily/sensitive skin and your products are the only ones that have worked with my skin. Your cleanser makes my face feel fresh and the moisturizer balances out the oil in my skin. I have just purchased the face oil and am not so patiently waiting for it to arrive (I'm too excited!) Your packaging is beautiful. I love that your products, packaging and website have little jokes hidden in them and I just wanted you guys to know that as a consumer we notice these things and we appreciate them. Happy to support an Australian brand with a sense of humor. Keep doing what you're doing! "

"This stuff is just simply amazing and my skin has never felt so good... PS... I catch the hubby sneaking it all the time too!!!! "
@vickiv19 on Instagram

"My husband used mine last night apparently and said to me while we were sitting on the couch 'have a feel how smooth my skin is' ha! Might be getting through more than I planned soon @gotoskincare @zotheysay"
@sfando on Instagram

"My No.1 beauty product... It keeps my skin clean & clear and gives it a healthy glow! It smells to peachy and yummy and since its a foam its easier to use! "
@elenascaccianoce on Instagram

"I've been using my 'Properly clean' and 'very useful face cream' for a week and my face has fully recovered from an allergic reaction, and is back to 'better than ever' standards for the first time since I've been having allergic reactions!"

"My No.1 beauty product... It keeps my skin clean & clear and gives it a healthy glow! It smells to peachy and yummy and since its a foam its easier to use!"
@elenascaccianoce on Instagram

"By far the best product I have ever used on my face! Love love love it!!!"
@jessicacondick on Instagram

"A completely shameless, makeup-less (and chemical-less) selfie with my #gotoskincare 😻 I've cleaned out ALL of my make-up and products and I'm going all nat-ur-al!!! Never felt better! No more nasties on my skin, no no!"
@leeshbra on Instagram

"I purchased the Properly Clean and Very Useful Face Cream last week after feeling frustrated from a massive break out as a result from using a new 'natural' cleansing product. No bloody joke, I used both your products in conjunction with each other for literally a total of 3 days and bam! Breakouts gone, completely zip, donezo! I cannot believe the results! I take my hat off to Zoe and her amazing team for creating such incredible cleansing products. I defiantly, 100% will be repurchasing and will be placing an order for the other products in the range. Thank you, you are a goddess."

"I will not use anything else on my face now! I'm on my third bottle of Properly Clean and my face has never felt better! Thanks @gotoskincare xx"
@leanneh82 in Instagram

"I wanted to say how pleased I am that I finally decided to take the plunge and purchase your skin care products. For years my husband has suffered from Rosacea, with no prescriptions creams working. The Doctor suggested he take medication every day for the rest of his life! We did not want to go down this path, so after reading some great reviews for your skin care, we bought Properly Clean and Face Hero. He has been using it daily and in less than two weeks, the red dry patches were gone! It’s the best his skin has looked in years, I can’t thank you enough. Anyone out there hesitating about buying Go-to – don’t. It’s the best!"

"Just wanted to say 'thank you' for my order! It was dispatched quickly and packaged elegantly! I love the product packaging and am enjoying using my 'Lips!' and 'Properly Clean'. The 'Lips!' is much better than another organic brand one that I have (yours tastes better and lasts longer!!) and the 'Properly Clean' is easy to use, makes no mess, will last me ages, smells amazing AND cleans well!!"

"Once dispensed, the mousse texture feels soft and lovely on the skin, and maintains its' marshmallowy texture without continuing to foam or suds. It rinses away quickly and easily, with no fuss or bother, leaving not a trace of residue in its wake."

"This cleanser is seriously amazeballs"
@maddyscars on Instagram

"Love this product @gotoskincare! Has taken me years to find a good cleanser, thank you!"
@sam_1186 on Instagram

"My Absolute Favourite."
@skindzmakeup on Instagram

"I just wanted to drop you a little note to say thank you! I'm absolutely loving all of my Go-To products, I've used many ranges for sensitive skin (I have bad eczema) all of which have been good but not actually cleaned my face! The properly clean calms my skin, doesn't irritate my eye area & smells lovely, plus it actually removes my makeup & washes away the nasties! On a side note: your packaging & presentation really adds to the product, makes me feel like I'm receiving a present when my products arrive, so keep it up, the little touches make a big difference!"

"I have been using the Go-To cleanser for around 2 weeks and I absolutely love it! (I also have the lips, also divine!) I went for a professional facial the 2 days ago and the beauty therapist complimented me on my skin, makes a girl feel special!"
Sarah via Facebook

"I recently got Go-To cleanser and exfoliating wipes and they're really cool. The wipes are so handy to travel with, and the cleanser is awesome too - it gets rid of all your makeup in one go which makes life so much easier."
Lara Bingle,

"As a gal with combination skin I find it hard to find a cleanser that doesn't dry me out or make me break out, but two pumps of this delicious yet gentle foam I was in heaven!"

"The soft, mousse cleanser removes make up easily and leaves your skin feeling soft and smooth. It helps to prevent break-outs and smells great!"

"My name is Emily and I'm 21. I'm so glad I have found out about your products at such a young age. I feel so much better in my skin after using your amazing products. Knowing there is no chemicals or anything bad in them is really reassuring. I feel by looking after my skin now I will be thanking Go-To and myself later in life. I'm a uni student and don't have a lot of money but as you don't need to use a lot of product it lasts and it is just so worth it. I wish more people my age would invest in their skin."

"I have terribly oily skin. So oily I could almost fry and egg on my face for dinner. Gross. Anyway, usually I wake up with oily skin and cant wait to cleanse my face to get rid of it. This morning however, HARDLY ANY OIL!!! Im not even kidding."

"This stuff is magic ✨💫🌟"
@andygamgram on Instagram

"Our fave is the Properly Clean cleansing mousse, which gets rid of dirt and oil without leaving your skin icky and dry."
Girlfriend Magazine

"LOVE this cleanser @gotoskincare. And your Exceptionoil... Bliss on my little preggi belly! 😘💕"
@lovemovementluxe on Instagram

"imagine blending up all your favourite smelling fruits and dunking your head in it....this is what I experience every time I wash my face. It leaves your skin so fresh and soft, not dried up and chemically like most face washes."
Kristy via Facebook

"My oily/sensitive skin has kept calm while using Properly Clean, the natural fragrance hasn't caused any irritation and the scent doesn't linger. Properly Clean will suit any skin type and is great for guys too."

"I started using the Cleanser and Face Hero a few weeks ago and my skin feels amazing!! Thank you for making such an amazing product! I’m waiting for my current moisturiser to finish so I can buy the face cream too!"

"I just wanted to give some feedback on my latest purchases: the Properly Clean and Exfoliating Swipeys. After being a huge fan and devotee of your face cream and lip balm I thought it was time to try these two after winter because my skin just would not clear up whatever I tried! Anyway, my parcel arrived last night (digging the headband too!) and I was so excited to try the products after reading rave reviews on both. Well I'd like to add a rave review to that list because seriously this stuff is amazing!! Already those pesky bumps across my forehead have disappeared and I woke up looking fresh as, I could not be happier! Thank you so much Go-To! Your products are the bomb and I will be recommending them to everyone"

"Love love #ProperlyClean @gotoskincare! Perfect addition to my morning routine :)"
@nidhi_j145 on Instagram

"I bought the Properly Clean Cleanser, which promises to clean, not leave any residue, and be gentle on your skin. And that is exactly what it did."
thefashiongraduate .com

"Our favourite product? Go-To Properly Clean"
Harper's Bazaar

"I love this product @gotoskincare smells Devine, not harsh, fluffy like a marshmallow and makes my skin feel amazeballs. :)"
@chenellephillips on Instagram

"Let me tell you, in such a short amount of time, your products have improved my chronic psoriasis more than what my dermatologist has in the past 6 months. What is this magic?! Totally in love!"
Jamie via Facebook

"The cleanser is so light it hardly feels like you have it on your face, and when I first used it I wondered how it would clean anything given i couldnt feel it. But I was lazy and didnt remove my mascara before hand either and it totally removed the lot!"

Free Delivery! On Australian orders over $59.  Same Day Despatch! On orders before 12pm (AEST) weekdays.  You look cute! Today.