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Bro-To Properly Clean

150ml℮5.07fl.oz
$24
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OR! 4 equal payments of $6.00  Huh?

What is it? +

After over 25 years of intense testing and research, Go-To can exclusively reveal that men have skin.

In lieu of this, we rounded up some sharks, chainsaws, footies, beer cans and gave them to a full-bearded, heavily tattooed pirate scientist driving a tank, and sent him into the Go-To lab.

What resulted is nothing short of magnificent. An extremely masculine version of Properly Clean, just for men.

A very soft (but also tough and dangerous) cleansing mousse that quickly removes grime from faces without stripping the skin or upsetting pH levels.

Willow bark extract keeps skin clear and oil levels in check, and manly faces feel soft, smooth, masculine, handsome and very, very clean.

Bro-To Properly Clean; a cleanser that actually cleans.

 

How do I use it? +

Simply lather 1-2 squirts of mousse all over your (wet) face, and massage in thoroughly. Rinse off. (Repeat if necessary, but this is highly unlikely.) Use daily, preferably at the end of said day when that cute face of yours needs a proper clean. Feel soft, smooth and smug.

It's soft enough for mature skin. Gentle enough for sensitive skin or breakout-y skin. Nourishing enough for dry skin. Balanced enough for oily skin. And boy does it look fantastic in a tux.

 

What's in it? +

Water, sodium cocoamphoacetate, glycerin, lauryl glucoside, sodium cocoyl glutamate, sodium lauryl glucose carboxylate, sodium chloride, dehydroacetic acid, benzyl alcohol, citric acid, willow bark extract, natural fragrance (ginger, mandarin and lime). No: Parabens, PEGs, sulfates (SLS/SLES), GMOs, mineral oils, petrolatum, synthetic colours, animal testing, diamonds.

Glossary:

Water

New Zealand rainwater. Mostly used as a solvent to dissolve many of the ingredients used for their skin benefits.

Sodium cocoamphoacetate

A mild surfactant which helps to produce foam and clean the surface of the skin.

Glycerin

An excellent humectant (re: important skin care ingredient) which reduces moisture loss by holding water within the surface layers of the skin. It prevents the skin from drying out.

Lauryl glucoside

A mild surfactant which helps to produce foam and clean the surface of the skin.

Sodium cocoyl glutamate

A mild surfactant with good skin conditioning properties.

Sodium lauryl glucose carboxylate

A mild surfactant which helps to produce foam and clean the surface of the skin.

Sodium chloride

Occurs naturally in seawater and is commonly referred to as salt (also popular with pepper, vinegar, and caramel). Acts as a thickener in Go-To products and as an accompaniment to nuts in the Go-To office.

Dehydroacetic acid

A preservative which protects Go-To products from spoiling by destroying microorganisms and their growth (gross).

Benzyl alcohol

A preservative which protects Go-To products from spoiling by destroying microorganisms and their growth (ewwwww).

Citric acid

Used as a pH buffer (to adjust the pH so it isn’t too alkaline-y) in Go-To products.

Willow bark extract

Derived from the Willow Tree. A natural exfoliant that contains salicylic acid and helps the skin shed dead skin cells and clear pores

Natural Fragrance:

Derived from natural plant extracts. Smells good.

Real Reviews By Real People!


After watching my husband clean his face with Pert 2-in-1 for the last few years (after MUCH persuasion from me to use my cleansers - to no avail) I decided enough was enough and bought him a bottle of Bro-To Properly Clean. And guess what? He LOVES it....'Yeah, it leaves my face really soft and it has a nice citrusy smell'.

V @_katedelaney on Instagram

My wife has used your stuff for a while now and she decided to get me some Bro-To face wash. I am currently under treatment for solar keratosis which leaves my face very dry and scaly. I tried the Bro-To face wash for the first time last night and wanted to let you know that this stuff is amazing! My face was clean and didn't sting and itch anymore, and it actually felt soft and no longer like a 200yr old lizard...so thanks heaps for making this product, I'll be a repeat customer. P.S. I was gonna tell you about my new chainsaw but don't wanna take up to much of your time.

V Adam via email

I am always trying to get my husband on board with my ways, over the years I've bought him an array of mens products to entice him to take care of his skin. Nothing worked and eventually they end up past their use by date, in the bin. I bought him Bro-To in a last ditch attempt, I actually thought he would roll his eyes at this purchase, given I have the exact same product in a different coloured bottle, but he didn't seem phased and was more interested in the beer holder that came with it. I put it in the shower, expecting it to sit there for months un-used. The other day I couldn't stop looking at his skin, it looked so clear and healthy. I mentioned it, and he proudly announced (like a cute kid who'd done his homework) that he uses his new face wash everyday. I was actually stunned. I asked why he's been using it, and he said 'I don't really know. My face feels clean when I do'. I was lost for words.

V Stephanie via email

 

 

Real Reviews By Real People!


After watching my husband clean his face with Pert 2-in-1 for the last few years (after MUCH persuasion from me to use my cleansers - to no avail) I decided enough was enough and bought him a bottle of Bro-To Properly Clean. And guess what? He LOVES it....'Yeah, it leaves my face really soft and it has a nice citrusy smell'.

V @_katedelaney on Instagram
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