BEAUTY EQ

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Beauty EQ

I’ve always had a girl crush on Zoë Foster Blake, not only for her career success (she’s written eight books, including beauty bible Amazinger Face) but also because she appears to sail effortlessly through life, juggling motherhood and a successful business, while having what looks like loads of fun along the way. That business is Go-To, the skincare brand she launched after years of reviewing products as a beauty director on the glossies in her native Australia. She wanted to create a skincare range that would be simple, effective and a joy to use. Foster Blake is frank and funny and her brand is similarly down to earth and real, and definitely doesn’t take itself too seriously. She doesn’t rely on faux-science claims about what makes Go-To (and men’s range Bro-To) so special – this is skincare “without the confusion and bullshit”.