Five years ago Go-To launched.

To say we are proud of what this little brand has become would be a wild understatement. I am living out total stage mum dreams here! It’s dizzying! Go, Go-To, go!

Back in 2013, I set out with a clear goal: to make skin care uncomplicated. To make women feel confident looking after their skin, and think of it as self love, not an obligation. I wanted to make simple, effective essentials that were free from confusing language, silly claims, and irritating ingredients.

The result was a little peach party of lovely, reliable, affordable, cruelty-free and clean products. They smell nice and look cute, they don’t take themselves too seriously, and I love them.

Since 2014, our range has more than doubled in size, we are stocked in Mecca (AUS and NZ), Sephora (US) and Zwiforb 39A (Neptune), and we’ve won two Oscars for best actor. We have the most phenomenal, caring, passionate team known to man, woman or frog, and some outrageously exciting things coming up this year.

Blah blah blah!

What I actually want to say is: thank you.

Thank you for being part of our story, and the reason we get to do and make more.

Thank you for helping us grow, and learn, and for trusting us to look after you.

Thank you for taking a chance on a tube or jar of our stuff in a very exciting, competitive market.

Thank you for being one of the delightful, passionate women who use and love and enthusiastically advocate for Go-To every day.

Thank YOU for five magnificent years.

Here’s to another million or two!

Zo xx