Primers are sort of the Joan Cusack of the makeup world. Exceptionally talented, extremely hardworking, and rarely given the praise they so desperately deserve.
For the unconverted, a primer can feel optional. Surely, moisturiser and powder should suffice.
But in actuality: Primer is a must have. The missing link to your skin and your dream complexion. A daily staple that your skin’s going to love. You’ll see.
What Is A Primer And Do I Really Need One?
A primer slots in between your skincare routine and makeup routine to create a smooth, even base for your makeup. They’re cleverly formulated with makeup holding ingredients to make your makeup look better, apply better, and wear better.
All things that … sound too good to be true? It’s fair to be a tad skeptical. That’s why I asked the dearly beloved, highly acclaimed makeup artist Peter Beard. Here’s what he said:
“Yes, you really do need a primer. Prepping the skin properly makes all the difference, and primers are a big part of keeping your makeup looking fresh and consistent. They’re my secret weapon to sculpt and perfect the complexion.” You heard the man.
What Does A Primer Do?
Have you ever done an excellent face of makeup… Only to catch your face in a mirror, bus window, selfie camera exactly 47 seconds later and realise: It’s all completely gone.
Maybe it’s somehow slid off, courtesy of your oily-ish skin. Maybe your thirsty skin ate it all. (Greedy guts.) All you know: That great face of makeup you were so chuffed with? No where to be found.
Primer is specifically designed to combat this very annoying, very common problem. And all the other inconvenience that plague as makeup wearers:
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Shine, oiliness, patchiness, and uneven texture that mess with your makeup
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Your morning glow fading by lunchtime
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Makeup not sitting nice and smooth and separating across your face
Unlike classics like lipstick or blush, primers were a late arrival to the world of makeup—hitting the scene in the nineties courtesy of professional makeup artists. They were formulated to help the rest of your makeup look better and work harder: A reliable, first-step to nourish and tame your skin for whatever comes next.
What’s The Deal With Go-To’s Primers?
Beyond the incredibly chic pearly outfits and ovoid designs, Go-To primers are the sweet spot between the worlds of skincare and makeup.
On the skincare side of things, both of our primers are packed with skin-lovin’ ingredients to support your skin. In Very Glowy Primer, you’ll find hydrating hero hyaluronic acid and antioxidant-rich pomegranate extract. Shine-controlling niacinamide helps Very Mattifying Primer banish excess oil and visible pores.
Both are boosted with nourishing provitamin B5 and skin-balancing silica to ward off creasing, sliding, and patchiness. For a well-behaved base that stays put.
You should try them.
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