We take sleep seriously in my house. Partly because I'm a monster if I don't sleep, I can't write, be a pleasant person or make sensible decisions regarding caffeine and sugar, but mostly because sleep is the single best thing we can do for our health—as essential as food and water.
We all know sleep, that elusive witch, is critical for physical repair, cognitive function, mental health and disease prevention. In terms of skin, sleep is when cellular repair occurs, lipids rebuild, inflammation and oxidative stress decreases, DNA repair kicks off and collagen is produced, among many, many other things. (Put it this way, you know what your skin looks like when you don’t sleep.) Consistent, quality sleep is the one facial you can’t buy, and annoyingly, even the best skincare routine can’t fake. (Our sheet masks aside, obvs.)
Fun/depressing fact: did you know women develop insomnia at twice the rate of men, with the risk rising sharply at the onset of perimenopause?1Yah.
There are myriad reasons that cause broken sleep, (hormones, anxiety, kids, partner snoring, neighbour leaving for work on their motorbike at 5.30am), and I’m not here to tell you we can fix them. But we can help with the pre-sleep bit. Because a calm mind and room genuinely helps. It tells your brain it’s wind down time. It’s safe to switch off. It’s time for rest.
Introducing Sleep by Go-To. A simple edit of three bedtime essentials designed to help you get the sleep you deserve, and: because some of us need all the help we can get.
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Easy Breezy Magneezy: a genuinely tasty (cos oof, there are some nasty ones out there) triple magnesium powder to help calm your busy to-do-list brain, and achieve better quality, more restorative sleep. Featuring a targeted triple-form magnesium blend of citrate, glycinate dihydrate, and chelate.
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Things Will Calm Down Now: an aromatherapy room and pillow spray that puts your bedroom into quiet mode. Spray this blend of calming essential oils (lavender, chamomile, and frankincense) on your linen and pillow for a relaxing, day spa atmosphere and comforting sleep.
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Night Shift: a nourishing body butter with shea butter, jojoba oil, and magnesium chloride, to replenish tired skin and help calm tired bodies. (Apply all over soles and feet. Don’t ask, just try it.)
We created this trio to be the final step of your PM routine, (right around the time you’re putting your book down and popping your eye mask on because obviously your phone is nowhere near your bed, right?) to help you get a deeper sleep, a calmer mind, and happier skin come morning.
Sweet dreams! Good luck! We’re all in this together! Go-To Sleep!
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