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Why Does Lip Care Matter?
Lip care isn’t just a “nice to have”—it’s essential self-care. Between sun, wind, coffee, and that fifth reapplication of matte lipstick, your lips cop a lot. Neglecting your lip game doesn’t just cause lacklustre lips, but discomfort, chapping, cracks, and crankiness abound.
We’ve formulated our lip care products with the same approach as the rest of our skincare range. Made with nourishing, effective ingredients, our lip care range is designed to effectively soothe, hydrate, and protect your lips.
Go-To’s Lip Care Range
Some lip care lip service? Gladly.
Our formulas (like Lip Hero) are packed with barrier-loving oils and antioxidants that actually do something. Think: Hydration that lasts, long-lasting nourishment, and a lush shine.
In Lip Hero, you’ll find:
Acai Sterols: Derived from the acai fruit and rich in fatty acids, this antioxidant enhances the lips’ barrier function to protect against environmental stressors.
Prickly Pear: Also known as the opuntia flower, this has delightful antioxidant and anti-inflammatory properties that repair and protect damaged, angry skin on the lips.
Buriti Oil: A hydrating and moisturising oil extracted from the fruit of the moriche palm and a key ingredient in our best-selling Face Hero—this has anti-inflammatory properties that help reduce redness, roughness, and irritation.
How Lip Care Supports Your Lips
There are few horrors that rival a case of cracked lips which no amount of water or wishful thinking can fix. Caused by a whole gamut of factors—cold weather, too much aircon, too much sun, or serious winds—they love to sneak up on us when we least expect it. That’s why regular lip care is so important. Lip Hero works as an overnight treatment, a daily lip oil for a subtle shine, and a pre-lipstick primer. It restores hydration and keeps your lips supple for hours, without constant reapplication or a thick waxy film.
How to Use
Morning: Apply a few lashings of Lip Hero after your skincare routine and before SPF. It’ll keep lips feeling soft and smooth all day.
With lipstick: For a pretty glaze, layer it over or under lipstick, liner, or stains.
Night: Slather on a generous amount before bed as a nourishing lip treatment.
FAQs
What’s the best way to apply lip balm for maximum hydration?
Apply on clean, dry lips and press together to evenly distribute. For extra oomph, exfoliate your lips once a week before applying.
How often should I reapply lip balm during the day?
Whenever your lips feel dry! Our formulas last beautifully, but reapplying after eating or drinking helps keep things soft and protected.
Can I use Go-To lip products under lipstick or gloss?
Absolutely. Lip Hero is a perfect primer—it smooths texture so your lipstick goes on evenly and stays hydrated. You can also sweep it atop your favourite liners or stains for a subtle, beautiful sheen.
Do your lip products help with cracked or chapped lips?
Of course. Lip Hero is designed to be a chapped lips solution—restoring moisture and smoothing flakes—quick smart!
Find more excellent skincare advice on The Go-To Guide. Want something a little more personal? Take our quiz!