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Very Glowy Primer Primer Go-To Skincare
Very Glowy Primer Primer Go-To Skincare
Very Glowy Primer Primer Go-To Skincare
Very Glowy Primer Primer Go-To Skincare
Very Glowy Primer Primer Go-To Skincare
Very Glowy Primer Primer Go-To Skincare
Very Glowy Primer Primer Go-To Skincare
Very Glowy Primer Primer Go-To Skincare

Very Glowy Primer

Hydrating Illuminating Primer • 30ML / 1 FL OZ

59 reviews
59 reviews
$48

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Glowy
Mattifying

Luminous Skin—With Zero Effort

An illuminating primer for effortless—and frankly, enviable—radiance.

This is your shortcut to an astonishingly dewy base that still looks and feels like skin (if your skin was megawatt glowy and suspiciously well-rested). Perfect for dry, thirsty complexions, Very Glowy Primer is packed with hydrating heavyweights (hyaluronic acid and provitamin B5) and antioxidants (pomegranate extract) to nourish and replenish skin.

Your skincare finisher, makeup starter: This breathable, barely-there formula preps, supports, and perfects the skin. For a base that’s terrifically glowy; never greasy. Formulated with light-reflecting magic, radiance is seriously boosted while imperfections are seamlessly blurred. No creasing, no patchiness, just a silky soft-focus base and makeup that stays put. (As it should.)

Use daily to help makeup apply better, look better, and last longer. Or skip the makeup: Wear this primer on its own for a subtle radiance. Suitable for all skin types. Glowrious.

Formulated in South Korea. Fragrance-free. Not just a pretty base.

PLAYS NICE WITH

Ageing Skin

Ageing Skin

All Skin

All Skin

Combination Skin

Combination Skin

Dry Skin

Dry Skin

GOOD TO KNOW

Made In Korea

Made In Korea

Pregnancy

Pregnancy Safe

Sulfate & Paraben Free

Sulfate & Paraben Free

Hero Ingredients

Hero Ingredients

Panthenol

Also known as provitamin B5, this (water absorbing) humectant helps to soothe and hydrate skin.

Hyaluronic Acid

A powerful water-drawing humectant that instantly hydrates and leaves skin feeling plump and bouncy.

Punica Granatum Fruit Extract

A fruit extract derived from pomegranate, rich in antioxidants and used to help protect the skin from free radical damage.

Panthenol

Also known as provitamin B5, this (water absorbing) humectant helps to soothe and hydrate skin.

Hyaluronic Acid

A powerful water-drawing humectant that instantly hydrates and leaves skin feeling plump and bouncy.

Punica Granatum Fruit Extract

A fruit extract derived from pomegranate, rich in antioxidants and used to help protect the skin from free radical damage.

Ingredients For Very Glowy Primer

1,2-Hexanediol

A synthetic humectant that helps keep the product hydrated and also acts as a gentle preservative booster.

Butylene Glycol

A humectant which also helps solvate ingredients in the product.

Caprylhydroxamic Acid

A preservative which protects Go-To products from spoiling by inhibiting microorganisms and their growth.

Caprylyl Glycol

A humectant that helps with moisture retention, and acts as a preservative to protect Go-To products from spoiling by inhibiting microbial growth.

Carmine

A natural pigment, used to impart red colour to the formula.

Dimethicone

A silicone-based ingredient that gives the product a smooth, silky texture and helps lock in moisture.

Dimethicone Crosspolymer

A silicone-based texture enhancer that gives the product a soft, cushiony feel and helps blur the appearance of fine lines.

Disodium EDTA

A stabilising ingredient that helps prevent metal ions from affecting the formula’s texture or performance.

Disteardimonium Hectorite

Used to help thicken and stabilise the product.

Ethylhexylglycerin

A preservative which protects Go-To products from spoiling by inhibiting microbial growth.

Glycerin

A 100% plant-derived ingredient that is an excellent humectant, reducing moisture loss by holding water within the surface layers of the skin to prevent skin from drying out.

Hyaluronic Acid

A powerful water-drawing humectant that instantly hydrates and leaves skin feeling plump and bouncy.

Iron Oxides

A naturally occuring mineral, iron oxides are used in the formula to reduce white cast from some of the active ingredients.

Magnesium Sulfate

A mineral used to help control the texture and thickness of the formula, supporting product stability and feel.

Mica

A natural mineral used to impart colour and shine to the formula.

Neopentyl Glycol Diheptanoate

Lightweight emollient that improves the texture and sensory feel of the formula, helping it glide smoothly on the skin without feeling greasy.

Panthenol

Also known as provitamin B5, this (water absorbing) humectant helps to soothe and hydrate skin.

Polyglyceryl-3 Polydimethylsiloxyethyl Dimethicone

Used as an emulsifier to help mix the oil and water components of the product.

Punica Granatum Fruit Extract

A fruit extract derived from pomegranate, rich in antioxidants and used to help protect the skin from free radical damage.

Silica

A naturally occurring mineral powder that absorbs excess oil for a natural, matte finish.

Sorbitan Isostearate

An emulsifier that helps blend oil and water in the formula, ensuring a smooth and stable texture.

Titanium Dioxide

A naturally occurring mineral that helps to provide colour and coverage in the formula.

Tocopheryl Acetate

A powerful antioxidant that preserves the product and helps protect from free radical damage.

Triethoxycaprylylsilane

Helps pigments blend evenly into the formula, making the product smoother, longer-lasting, and more stable.

Vitamin E

A powerful antioxidant that preserves the product as well as preventing free radical damage on the skin.

Water

Used as a solvent to dissolve and carry ingredients, while also texturising the product.

Ingredients For Very Glowy Primer

1,2-Hexanediol

A synthetic humectant that helps keep the product hydrated and also acts as a gentle preservative booster.

Butylene Glycol

A humectant which also helps solvate ingredients in the product.

Caprylhydroxamic Acid

A preservative which protects Go-To products from spoiling by inhibiting microorganisms and their growth.

Caprylyl Glycol

A humectant that helps with moisture retention, and acts as a preservative to protect Go-To products from spoiling by inhibiting microbial growth.

Carmine

A natural pigment, used to impart red colour to the formula.

Dimethicone

A silicone-based ingredient that gives the product a smooth, silky texture and helps lock in moisture.

Dimethicone Crosspolymer

A silicone-based texture enhancer that gives the product a soft, cushiony feel and helps blur the appearance of fine lines.

Disodium EDTA

A stabilising ingredient that helps prevent metal ions from affecting the formula’s texture or performance.

Disteardimonium Hectorite

Used to help thicken and stabilise the product.

Ethylhexylglycerin

A preservative which protects Go-To products from spoiling by inhibiting microbial growth.

Glycerin

A 100% plant-derived ingredient that is an excellent humectant, reducing moisture loss by holding water within the surface layers of the skin to prevent skin from drying out.

Hyaluronic Acid

A powerful water-drawing humectant that instantly hydrates and leaves skin feeling plump and bouncy.

Iron Oxides

A naturally occuring mineral, iron oxides are used in the formula to reduce white cast from some of the active ingredients.

Magnesium Sulfate

A mineral used to help control the texture and thickness of the formula, supporting product stability and feel.

Mica

A natural mineral used to impart colour and shine to the formula.

Neopentyl Glycol Diheptanoate

Lightweight emollient that improves the texture and sensory feel of the formula, helping it glide smoothly on the skin without feeling greasy.

Panthenol

Also known as provitamin B5, this (water absorbing) humectant helps to soothe and hydrate skin.

Polyglyceryl-3 Polydimethylsiloxyethyl Dimethicone

Used as an emulsifier to help mix the oil and water components of the product.

Punica Granatum Fruit Extract

A fruit extract derived from pomegranate, rich in antioxidants and used to help protect the skin from free radical damage.

Silica

A naturally occurring mineral powder that absorbs excess oil for a natural, matte finish.

Sorbitan Isostearate

An emulsifier that helps blend oil and water in the formula, ensuring a smooth and stable texture.

Titanium Dioxide

A naturally occurring mineral that helps to provide colour and coverage in the formula.

Tocopheryl Acetate

A powerful antioxidant that preserves the product and helps protect from free radical damage.

Triethoxycaprylylsilane

Helps pigments blend evenly into the formula, making the product smoother, longer-lasting, and more stable.

Vitamin E

A powerful antioxidant that preserves the product as well as preventing free radical damage on the skin.

Water

Used as a solvent to dissolve and carry ingredients, while also texturising the product.

Swipe Me

In the AM!

Apply as the final step of your skincare routine after SPF. Smooth a pump or two across your face with hands and follow with makeup, or nothing (totally up to you). Doubles as a highlighter when tapped onto high points of the face.

In The PM!

Going out-out? Apply after skincare to prep and hydrate your skin before makeup. Enjoy smooth, luminous skin that stays fresh all night—no matter how late you are.

Why We Made A Primer

A solid skincare routine will do most of the heavy lifting when it comes to skin health and appearance, and foundations will give an incredible finish. But even with all that sorcery, your skin (Breakouty? Dehydrated? Dull? Oily?) will eventually remind you it exists. Primers solve that. Read More

Very Glowy Primer

Customer Reviews

4.7
Rated 4.7 out of 5 stars
Based on 59 reviews
Total 5 star reviews: 50 Total 4 star reviews: 3 Total 3 star reviews: 4 Total 2 star reviews: 1 Total 1 star reviews: 1
90%would recommend this product
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59 reviews
  • JM
    Jane M.
    Verified Buyer
    I recommend this product
    How old are you? 65 and over
    What is your skin type? Just Skin
    What are your skin concerns? Fine Lines & Ageing, Dullness
    What did you like about this product? Works under makeup, Non-sticky, Lightweight, Layers Easily
    Rated 5 out of 5 stars
    21 seconds ago
    liquid gold

    My Very Glow Primer helps to restore that long lost youthful glow to my 67 year old mature skin. I also found the need to use less foundation which is a win win.

    Was this helpful?
  • LM
    Lyndsey M.
    Verified Buyer
    I recommend this product
    How old are you? 35-44 years old
    What is your skin type? Dry
    What are your skin concerns? Pigmentation, Redness, Sensitivity
    What did you like about this product? Works under makeup, Layers Easily, Noticeable results
    Rated 5 out of 5 stars
    2 hours ago
    Really nice finish

    I don't normally wear primers but had been noticing my makeup wasn't lasting, as was tending to get cakey in some places. After reading all the good reviews I though it was worth trying the Very Glowy Primer. It feels quite different to primers I've tried in the past and I really like the finish once I've put my foundation on. I'm keen to try the matte primer now for a different look.

    Was this helpful?
  • R
    Rene
    Verified Buyer
    I recommend this product
    How old are you? 45-54 years old
    What is your skin type? Just Skin
    What are your skin concerns? Dullness, Fine Lines & Ageing, Dehydration
    What did you like about this product? Non-sticky, Noticeable results, Works under makeup, Lightweight, Hydrating
    Rated 5 out of 5 stars
    7 hours ago
    All shimmer and no shine

    My previous primer left my skin feeling sticky and shiny, but I thought that was how it should be for my powder foundation to stay in place and for my skin not to look dull and dry. Holy moly, this product I did not even need foundation. Smooth silky and even out my skin tone. Looked like I had a 2 week holiday. 💕

    Was this helpful?
  • SC
    Simone C.
    Verified Buyer
    I recommend this product
    What is your skin type? Dry
    What are your skin concerns? Sensitivity, Dehydration, Dullness, Loss of Elasticity, Fine Lines & Ageing
    Rated 5 out of 5 stars
    Yesterday
    Positively Glowing!

    So impressed with the new Very Glowy Primer; it gives me the radiance my poor old face was missing both with and without makeup. With the additional five seconds it takes to apply, my face looks brighter, more alive and positively ready to take on another day. Thanks Go-To for this wonderful addition to my morning routine.

    Was this helpful?
  • CH
    Chelsea H.
    Verified Buyer
    I recommend this product
    How old are you? 35-44 years old
    What is your skin type? Combination
    What are your skin concerns? Dehydration, Fine Lines & Ageing
    What did you like about this product? Non-sticky, Works under makeup, Layers Easily
    Rated 5 out of 5 stars
    Yesterday
    Glowy and lovely

    Instantly glowy from within with this primer, definitely recommend, and already loving wearing this and how my skin looks and feels 🩷

    Was this helpful?
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