A lightweight, shine-controlling primer for matte, makeup-ready skin.
When glowy skin isn’t it: Very Mattifying Primer. Formulated with oil-taming, pore-blurring ingredients to help smooth imperfections, reduce unwanted shine, and leave skin with a velvety finish that holds. Like, all day.
Deals with excess oil, visible pores, and uneven texture so you don’t have to. For a soft-focus base that won’t disappear on you. Infused with niacinamide, vitamin E, and provitamin B5, this non-sticky formula delivers hydration while helping to minimise the look of texture and fine lines. The result? A calm, bright face and a smooth, matte canvas for makeup. No creasing. No sliding. No dry patches.
Lightweight enough for daily wear, but grippy enough for long days (and nights), Very Mattifying Primer keeps oil balanced, skin hydrated, and makeup well-behaved. 3PM shine doesn’t stand a chance.
Formulated in South Korea. Fragrance-free. Total (oil) control freak.
Also known as provitamin B5, this (water absorbing) humectant helps to soothe and hydrate skin.
Niacinamide
Also known as vitamin B3, niacinamide is a skin brightening ingredient that has sebum regulating properties.
Silica
A naturally occurring mineral powder that absorbs excess oil for a natural, matte finish.
Panthenol
Also known as provitamin B5, this (water absorbing) humectant helps to soothe and hydrate skin.
Niacinamide
Also known as vitamin B3, niacinamide is a skin brightening ingredient that has sebum regulating properties.
Silica
A naturally occurring mineral powder that absorbs excess oil for a natural, matte finish.
Ingredients For Very Mattifying Primer
Butylene Glycol
A humectant which also helps solvate ingredients in the product.
Caprylhydroxamic Acid
A preservative which protects Go-To products from spoiling by inhibiting microorganisms and their growth.
Caprylyl Glycol
A humectant that helps with moisture retention, and acts as a preservative to protect Go-To products from spoiling by inhibiting microbial growth.
Dimethicone
A silicone-based ingredient that gives the product a smooth, silky texture and helps lock in moisture.
Dimethicone/Vinyl Dimethicone Crosspolymer
A silicone-based texture enhancer that helps blur the appearance of fine lines.
Disteardimonium Hectorite
Used to help thicken and stabilise the product.
Glycerin
A 100% plant-derived ingredient that is an excellent humectant, reducing moisture loss by holding water within the surface layers of the skin to prevent skin from drying out.
HDI/Trimethylol Hexyllactone Crosspolymer
A film-forming ingredient that improves the product’s wear and gives a soft-focus, blurring effect on the skin.
Hydrogenated Polyisobutene
A lightweight synthetic emollient that softens the skin and adds a smooth, non-greasy feel to the formula.
Hydrolyzed Algin
A marine ingredient derived from algae, used to help calm and balance acne-prone skin while supporting the skin’s natural healing process.
Magnesium Sulfate
A mineral used to help control the texture and thickness of the formula, supporting product stability and feel.
Niacinamide
Also known as vitamin B3, niacinamide is a skin brightening ingredient that has sebum regulating properties.
Panthenol
Also known as provitamin B5, this (water absorbing) humectant helps to soothe and hydrate skin.
Polyglyceryl-2 Dipolyhydroxystearate
Used as an emulsifier to help mix the oil and water components of the product.
Used as an emulsifier to help mix the oil and water components of the product.
Polymethylsilsesquioxane
A silicone powder that enhances skin feel and provides a silky, velvety finish with a soft-focus effect.
Silica
A naturally occurring mineral powder that absorbs excess oil for a natural, matte finish.
Sorbitan Sesquioleate
An emulsifier that helps blend oil and water in the formula, ensuring a smooth and uniform texture.
Stearyl Dimethicone
A conditioning silicone that improves spreadability and gives the formula a smooth, cushiony feel.
Synthetic Beeswax
A lab-made alternative to natural beeswax that helps thicken the formula and lock in moisture.
Vitamin E
A powerful antioxidant that preserves the product as well as preventing free radical damage on the skin.
Water
Used as a solvent to dissolve and carry ingredients, while also texturising the product.
Zinc Sulfate
A mineral that helps reduce excess oil and soothe blemish-prone skin by targeting acne-causing bacteria and inflammation.
Ingredients For Very Mattifying Primer
Butylene Glycol
A humectant which also helps solvate ingredients in the product.
Caprylhydroxamic Acid
A preservative which protects Go-To products from spoiling by inhibiting microorganisms and their growth.
Caprylyl Glycol
A humectant that helps with moisture retention, and acts as a preservative to protect Go-To products from spoiling by inhibiting microbial growth.
Dimethicone
A silicone-based ingredient that gives the product a smooth, silky texture and helps lock in moisture.
Dimethicone/Vinyl Dimethicone Crosspolymer
A silicone-based texture enhancer that helps blur the appearance of fine lines.
Disteardimonium Hectorite
Used to help thicken and stabilise the product.
Glycerin
A 100% plant-derived ingredient that is an excellent humectant, reducing moisture loss by holding water within the surface layers of the skin to prevent skin from drying out.
HDI/Trimethylol Hexyllactone Crosspolymer
A film-forming ingredient that improves the product’s wear and gives a soft-focus, blurring effect on the skin.
Hydrogenated Polyisobutene
A lightweight synthetic emollient that softens the skin and adds a smooth, non-greasy feel to the formula.
Hydrolyzed Algin
A marine ingredient derived from algae, used to help calm and balance acne-prone skin while supporting the skin’s natural healing process.
Magnesium Sulfate
A mineral used to help control the texture and thickness of the formula, supporting product stability and feel.
Niacinamide
Also known as vitamin B3, niacinamide is a skin brightening ingredient that has sebum regulating properties.
Panthenol
Also known as provitamin B5, this (water absorbing) humectant helps to soothe and hydrate skin.
Polyglyceryl-2 Dipolyhydroxystearate
Used as an emulsifier to help mix the oil and water components of the product.
Used as an emulsifier to help mix the oil and water components of the product.
Polymethylsilsesquioxane
A silicone powder that enhances skin feel and provides a silky, velvety finish with a soft-focus effect.
Silica
A naturally occurring mineral powder that absorbs excess oil for a natural, matte finish.
Sorbitan Sesquioleate
An emulsifier that helps blend oil and water in the formula, ensuring a smooth and uniform texture.
Stearyl Dimethicone
A conditioning silicone that improves spreadability and gives the formula a smooth, cushiony feel.
Synthetic Beeswax
A lab-made alternative to natural beeswax that helps thicken the formula and lock in moisture.
Vitamin E
A powerful antioxidant that preserves the product as well as preventing free radical damage on the skin.
Water
Used as a solvent to dissolve and carry ingredients, while also texturising the product.
Zinc Sulfate
A mineral that helps reduce excess oil and soothe blemish-prone skin by targeting acne-causing bacteria and inflammation.
Swipe Me
In the AM!
Apply as the final step of your skincare routine (after SPF). Smooth a pump or two across your face with hands or brush, wear solo or follow with makeup.
In The PM!
Going out-out? Apply after your skincare routine for a matte, smooth canvas that keeps makeup fresh and shine-free until last call.
Why We Made A Primer
A solid skincare routine will do most of the heavy lifting when it comes to skin health and appearance, and foundations will give an incredible finish. But even with all that sorcery, your skin (Breakouty? Dehydrated? Dull? Oily?) will eventually remind you it exists. Primers solve that.
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