Go-To products are cute, clean and worry-free.
This means you can rest easy using our stuff. It’s clean. It’s safe. It’s your friend.
You won’t find any silicones, chemical UV filters, parabens, PEGs, sulfates (SLS/SLES), GMOs, mineral oils, petrolatum or synthetic colours in our products, and we are certified cruelty-free.
Why? One of our core values at Go-To is that we make products that won’t piss your skin off. And a lot of these ingredients really piss skin off.
That’s it! That’s honestly it. We’re not trying to be super earnest purity heroes, we simply believe in using ingredients that will be beneficial to the skin, not irritate it. Our founder was adamant about this from day one, and even though it extends our New Product Development by about 100 years each time, it’s always, always worth it. Especially when we get beautiful emails from our customers.
Also, to be frank, we don’t want you you buy our stuff and have your skin to turn on you, and then you turn on us. Much better if you buy our stuff, use it, experience an ecstatic skin high you didn’t think was possible, and then text 100 of your friends how much you love Go-To. Much better.
Here’s what we leave out, and why:
Silicones are slippery, synthetic polymers that make cosmetics feel and look nice on the skin. They’re useful in primers and foundations, because they give a silky, smooth finish to the skin and fill in lines. But for skin care? Nah. Not for us.
Synthetic fillers create a film on the skin that can clog pores and cause dehydration. And being a ‘barrier’ they can prevent further moisture getting into the skin and slow down the natural skin cell renewal process. In short: They’re not great. Especially if you’re prone to breakouts or inflamed skin.
Chemical UV Filters
Chemical UV filters sit on the surface to absorb radiation before it enters the skin. They are a common cause of photo-allergic contact dermatitis and have been known to trigger heat-induced pigmentation and an increased chance of redness for rosacea-prone skin.
Chemical UV filters are not considered fully photostable, which is sciency talk for: they can break down over time and leave your skin susceptible to UV damage.
Plus, studies have shown several chemicals in sunscreens, (PABA, cinnamates, oxybenzone) can react with the sun’s rays to create skin-damaging/ageing free radicals, which may actually increase the risk of free radical damage.
Parabens are a group of chemicals used as preservatives in food, cosmetics and therapeutic products to keep them fresh and bacteria-free.
In 2004 a study revealed parabens were a contributing factor to breast cancer and they’ve had a terrible rep ever since. It’s now been shown that there’s no conclusive evidence to suggest using products with parabens is directly linked to the development of cancer.
The sensitive, easily-irritated and allergy-prone may react to parabens, and we’re sensitive-skin friendly, so we kept ’em out.
PEGs (Polyethylene Glycol)
A mix of compounds and polymers used as emulsifiers or emollients, or to keep ingredients stable. PEGs themselves aren’t bad guys, but since they enhance absorption of other ingredients, they could be fast-tracking chemical undesirables into your skin.
Cleansing agents that get rid of dirt and oil and makes things foamy. They are known to be skin and eye irritants so you won’t find them in any Go-To products.
Petrolatum and mineral oils
Petroleum derivatives coat the skin, but do nothing to nourish it. They just sit on top, and can actually stop it from breathing, absorbing and excreting, which makes them a no for us.
Synthetic colours make products look nice, but they are purely aesthetic. They can be a cause skin of sensitivity and irritation and have zero skin care benefit, so they’ve got no place in our line-up.
These are genetically modified organisms. The World Health Organisation describes GMOs as "organisms in which the genetic material (DNA) has been altered in such a way that does not occur naturally".
The problem with cosmetics with GMOs, is that we don’t have enough long term studies to know how/if they will affect our health. And if there’s any doubt, we don’t use them. Simple as that.