No matter how solid your skincare routine or how gorgeous your makeup (products and/or application is): skin will still skin.
A solid skincare routine will do most of the heavy lifting when it comes to skin health and appearance, and foundations will give an incredible finish (OMG Hourglass Hydrating Skin Tinnnnt). But even with all that sorcery, your skin (Breakouty? Dehydrated? Dull? Oily?) will eventually remind you it exists. Whether it’s dry, flaky patches, creases and uneven coverage, or shine and visible pores.
Primers solve that.
I stand by primers, always have. They’re so easy to use, and they’re so worth it. Why people don’t bother spending 30 seconds to apply something that will give 10x the makeup longevity, I do not understand. PRIMERS ARE THE BRIDGE BETWEEN SKINCARE AND MAKEUP. Walk that bridge! Enjoy it!
In my past life as a beauty editor and author, I insisted primer was definitely Not A Fad. It was/is a supremely underrated staple. A must-have for any skincare and makeup routine worth its bronzer. And something every professional makeup artist uses for longevity and staying power.
Oh but modern primers do so much more than just hold your makeup in place. They hydrate, they blur, they fill-in lines, they offer cosmetic benefits; they can completely change the appearance of your skin.
And boy did we make some modern primers with our brand new Very Glowy Primer and Very Mattifying Primer. Taking all we know about skincare, we carefully formulated these two products to solve not only your makeup issues, but also help with overall skin health…. Which in turn helps with makeup issues… which in turn makes your makeup look better. I could go on.
Issue one: Your skin eats all your makeup, it doesn’t last, you see creases, lines and patchy areas after a few hours and the lovely initial glow directly after applying skincare and makeup disappears.
Solution: A hydrating, brightening primer with a long-lasting glow for supple skin with visible, all-day luminosity, and makeup that sticks.
Issue two: You have oily or shiny skin, your pores are visible, your skin appears uneven and textured despite your (very nice) makeup, and your cosmetics slide off fast, especially in humidity or if you sweat.
Solution: A blurring, smoothing and mattifying primer that hydrates as it controls shine and minimises the appearance of pores, while keeping makeup in place.
We left nothing to chance with our first foray into cosmetics, partnering with the world leaders (Korea!) in skin-first makeup to help us create the best possible formulas. We worked with a team there to ensure we’re offering an exceptional product in what is a brand new category for us.
Supercharged with proven skincare ingredients and best-in-class formulations, these primers are so easy to incorporate into any routine (30 seconds!), and the payoff is both immediate and long-lasting. Both grip makeup for smooth, even application and the finish you desire. Something makeup and skincare alone cannot achieve.
So.
If you’re tired of looking in the mirror after lunch and seeing your makeup has disappeared: primer.
If you’re tired of shine and oiliness and patchiness and uneven texture: primer.
If you’re tired of your morning glow fading by lunchtime: primer.
If you want lots of compliments on your glow: primer.
If you want all that nice makeup you bought and expertly applied as per That TikTok You Saw to sit nicely and last all day (or night): primer.
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